Mobile App Marketing

Any business becomes successful only when it has a strong and large customer base. The amount of customers depends on the type of your business and whether or not it fulfills their needs.

In today’s time, when smartphones are the need of every individual, having your own application on those phones will prove to be a great way in building a good customer base.

But is it that simple? In order to do so, you’ll need to let the crowd know about your app. Even if you create a really good application, it won’t draw you any customers if people don’t know about it. This is where user acquisition comes in to play. User acquisition is the process to generate new users and customers for a mobile app business, using various marketing-driven activities. These activities target specific areas, or acquisition channels, to generate a large number of potential users and customers.

Let’s have a look at the 8 great channels to target.

1.      Paid Advertising

Paid advertising is one of the most efficient acquisition channels, which can potentially draw in a lot of eyes to your app that can eventually turn into customers. The idea behind these channels is to pay social media platforms to display your app’s advertisements to their users.

·         You can select the target group of audiences in order to set the visibility of your ads. This puts your app in front of a massive audience

·         You can choose to add actions to the ad where they can be directed to a landing page of your app where they have an option to download the app

 

2.      Influencer Marketing

With the increase in popularity of social media, there has been a great rise in the number of influencers who also do paid promotions. Getting an influencer to promote your app is a great way to start attracting an audience. The bigger the influencer’s follower base, the larger your app’s audience.

·         Most influencers have followers across different social media platforms such as Instagram and YouTube which could draw a diverse set of audience to your app

·         Recommendations from such people are one of the major reasons for people coming across to a product/application and potentially making use of it

 

3.      App Store Optimization

This channel works just like Search Engine Optimization, or SEO as we call it. You use keywords to optimize your app name, title, app icon, screenshots, rating of your app. ASO also focuses on the click-through rate (CTR), which means analysing the number of actual clicks on your application after it appeared in the search. This is one of the best ways to reach customers.

·         A well-optimized app can get high visibility on the app stores. A higher visibility can generate high number of click and downloads

·         Optimizing the app can also allow your app to be displayed as a recommendation when a user is download or on the page of a similar app as yours on the app store. This could result in direction of the traffic to your app

 

4.      Email Marketing

Email, with the advancement in technology and the internet, has become easily accessible to everyone. You can catch up on your emails with just a touch. And this is a great way to get people to let people discover your app. You can utilize mails to send holiday wishes, birthday wishes, customised offers, and many other ways, in order to introduce the users to your app and its features.

·         This requires a little trial and error initially, but can prove to be a good way to generate traffic for your app via direct communications

·         Users can directly reply to the emails, in a more personal way. This is a good to collect feedback.

 

5.      Referrals and Invites

Referrals and Invites is a great way to build a strong user base, and works a little faster than the other channels. Everyone likes to be rewarded. And rewarding your customers for referring your app to other users, and also inviting others to an incentive program, can be a really great way to quickly increase the reach of your app.

·         Offering free product, services, discounts, and cashback offers can tremendously increase the users for your app

·         Allowing them to share their achievements with other users can prove to be good for customer retention and also attract new users

 

6.      Digital Video Marketing

Videos can have great impact on the apps user acquisition. A 30 seconds video about your app can be displayed anywhere on the internet. With YouTube videos targeting a majority of the crowds, your apps video ads being displayed can generate an immense audience for you. Not only YouTube, but multiple social media apps and streaming platforms allow video ads, which targets a diverse set of audience.

·         Your video ads can also be rewarded by letting a user watch the entire ad in exchange of extra point on a gaming app

·         This way users will get an overview of the app and its feature, which ccan potentially result into a prospect-to-user conversion

 

7.      Demos and Free Trials

If you have created a paid app or a subscription based app, the best way draw in users is to let them use your app for free for a limited period of time. Allow them see the full potential of your app by offering them a higher level subscription for a certain period of time, and then give them a marginal discount on buying that subscription once the trial period ends. This is a very efficient way to generate users.

 

8.      Traditional Marketing

Traditional marketing is not a thing of past yet, and it won’t be anytime soon. TV, radio, and newspapers are still referred to widely across the globe. A TV spot or a print ad in the newspaper can potentially generate a 50% to 70% increase in the installs for your app. You can also combine this with Influencer Marketing or Digital Video Marketing channels to yield even better results.

·         Most preferred channel by a majority of businesses because it generates a higher rate of conversion for the application

·         It allows you the flexibility of combining it with other acquisition channels to boost up the user generation

 

Conclusion

Promoting your app is the best wat to put it in front of the masses and allowing them a chance to get their hands on it. User acquisition may seem to be a tough task, but with tons of channels available to target it can become really easy. You get the privilege to use multiple acquisitions channels, and even combine some of the, to boost up your visibility in the market and generate a great user base.